Pluck Turns Ten
It’s been a decade since, in May 2016, Puck was launched. That’s pre Brexit, Covid and Donald Trump’s first election win. It’s the year Brixton’s David Bowie died and George Michael too. It was an Olympic year – Rio, the first in South America. The year that Instagram stories were introduced and Beyonce’s Lemonade was released….phew. Here’s a little on Pluck’s genesis and a very short summary of a decade of making beautiful kitchens!
A LITTLE PLUCK HISTORY
Pluck was founded in 2016 by my husband, Lloyd Touwen, our good friend George Glasier and me. Having spent years designing and making furniture and exhibition pieces, we were eager to launch our own brand. What is important to Pluck’s foundation is how different we are, we tend to know we have hit upon something exceptional when we agree on it!
Our first press release said ‘Pluck brings a fresh approach to kitchen design’ and that really was the case. We used to meet in a local coffee shop, F Mondays, and discuss ideas, designs, materials – it was a thrilling time, honing what we wanted Pluck to be…even the name was a eureka moment.
Serendipitous opportunities arose at the time, the warehouse adjacent to our existing South London warehouse became available and so we took a risk and signed a ten year lease. Also luckily for us (in hindsight) the launch of Pluck coincided with the rise of social media, particularly Instagram, which was a fantastic platform to tell people about what we were doing, our followers grew so quickly.
Another piece of luck was how people’s attitudes toward their kitchens were shifting; these spaces were no longer the preserve of the domestic chef, they were becoming places to gather and to chat, with the formality of rooms less rigid in modern homes. The furniture and styling in kitchens were being given the same aesthetic considerations as, say, our living rooms. You can read more about that here.
We spent hours picking the colours we would launch with, six of them, some now archived, ditto our woods. Since then we’ve constantly evolved – with new colours including our Eco Colour collection, new furniture: The Brixton Dresser, elegant glazed cupboards, prep tables, whilst developing some wonderful working relationships along the way, including our collaboration with German timber specialists Schotten & Hansen. Not to mention several awards and fantastic press features.
We are fortunate to have exceptional people working at Pluck and ultimately, you cannot create a company without this. We constantly feel like we have so many ideas and so much inspiration and cannot wait to see what the next decade brings.
10 YEARS OF BEAUTIFUL KITCHENS
Our mantra ‘the heart of the home should reflect the soul of the people who live there’ is not something we said in 2016. It evolved over the years as we realised just how unique each Pluck kitchen is – imbued with, marinated in (always up for a cooking metaphor!), reflecting the character and personality of our clients. Our bespoke kitchen design allows us to design deeply personal spaces.
A LITTLE PLUCK HISTORY
Pluck was founded in 2016 by my husband, Lloyd Touwen, our good friend George Glasier and me. Having spent years designing and making furniture and exhibition pieces, we were eager to launch our own brand. What is important to Pluck’s foundation is how different we are, we tend to know we have hit upon something exceptional when we agree on it!
Our first press release said ‘Pluck brings a fresh approach to kitchen design’ and that really was the case. We used to meet in a local coffee shop, F Mondays, and discuss ideas, designs, materials – it was a thrilling time, honing what we wanted Pluck to be…even the name was a eureka moment.
Serendipitous opportunities arose at the time, the warehouse adjacent to our existing South London warehouse became available and so we took a risk and signed a ten year lease. Also luckily for us (in hindsight) the launch of Pluck coincided with the rise of social media, particularly Instagram, which was a fantastic platform to tell people about what we were doing, our followers grew so quickly.
Another piece of luck was how people’s attitudes toward their kitchens were shifting; these spaces were no longer the preserve of the domestic chef, they were becoming places to gather and to chat, with the formality of rooms less rigid in modern homes. The furniture and styling in kitchens were being given the same aesthetic considerations as, say, our living rooms. You can read more about that here.
We spent hours picking the colours we would launch with, six of them, some now archived, ditto our woods. Since then we’ve constantly evolved – with new colours including our Eco Colour collection, new furniture: The Brixton Dresser, elegant glazed cupboards, prep tables, whilst developing some wonderful working relationships along the way, including our collaboration with German timber specialists Schotten & Hansen. Not to mention several awards and fantastic press features.
We are fortunate to have exceptional people working at Pluck and ultimately, you cannot create a company without this. We constantly feel like we have so many ideas and so much inspiration and cannot wait to see what the next decade brings.
10 YEARS OF BEAUTIFUL KITCHENS
Our mantra ‘the heart of the home should reflect the soul of the people who live there’ is not something we said in 2016. It evolved over the years as we realised just how unique each Pluck kitchen is – imbued with, marinated in (always up for a cooking metaphor!), reflecting the character and personality of our clients. Our bespoke kitchen design allows us to design deeply personal spaces.
