Our Story
Our simple refrain ‘Consciously Crafted British Kitchens’ sums up so much about Pluck.
Consciously: Every ingredient that goes into making our cabinetry and furniture has been carefully considered, from the design and materials, to how we work, the appreciation and recognition of the human skill involved, the company we are and the experience our clients have with us.
Crafted: Our cabinetry and furniture is made to order using traditional carpentry and woodworking in combination with modern digital technology. There are so many skilled brains and hands involved in creating a Pluck kitchen.
British Kitchens: We are proud that we design and manufacture all our cabinetry and furniture in Britain, under one roof at Pluck’s studio and workshop in south London. Along with this very tangible and knowable aspect – the physical making – there is also the more conceptual and nebulous. Our aesthetic sensibility, ergo Pluck kitchens, are distinctly British. What that means exactly is open to interpretation, but for us words and phrases such as characterful, a quiet confidence, craftsmanship, playful, eclectic, a dash of eccentricity, traditional, contemporary – it’s the broad range of influences that makes modern British design so exciting.

Pluck Kitchen Palette Inspiration Star Anise
The ‘Star Anise’ palette

Pluck-London-Workshop-02b
The workshop at Puck HQ

The-Pluck-Show-Kitchen-08
The show kitchen at Pluck HQ
The Modern Kitchen
When Pluck launched in 2016 we said in our first press release we promised to bring ‘a fresh approach to kitchen design’; we embraced colour; we creatively combined wood with colour; we were passionate about pared back design, avoiding overwrought and fussy furniture and we cared so much about using highest quality materials. Plus, drawing on our own experiences, we understood intuitively shifts that were happening in relation to our kitchens…
Modern kitchens bring people together, they are rooms where multiple activities take place, in part a reflection of advances in technology. Whether unwittingly or intentionally, you will likely do a little work in your kitchen, even if that is just casually answering emails on your mobile, tablet or laptop. You may research or read. You will definitely cook, most likely eat. Children may do homework or craft, friends and family will gather. The rigid divisions between kitchens and living rooms or playrooms are no longer, kitchens are the centre of homes and not just because they are the places where meals are made, the soul domain of the domestic chef, but because they are comfortable, welcoming spaces.
This has informed what we expect from the furniture in our kitchen, as well as being practical, it should be beautiful too. Kitchen cupboards can be part of the room’s palette, they can form the backdrop or be the star of the show depending on personal preference.
Pluck’s simple, pared back style is perfect for this, the clutter free, elegance of our cupboards can be combined with furniture from any era…the layers of gathered objects, heirlooms, hand-me-downs, a slightly battered and much loved kitchen table with so much family history it’s invaluable. Georgian, Victorian, post-war, folk and modern furniture – all look fabulous with our cabinetry.
In tandem with technology shifting how we use our kitchens, smart phones unlocked access to a global library of inspiring interiors. Social media enabled personal research, saving images, finding inspirational homes; curious exploration that revealed a wealth of images you simply would not have such easy access to pre-smart phones.
Knowledge is power! And armed with inspiration galore, people upped their expectations of what they could achieve in their own homes and kitchens – in 2016 Pluck was part of this ‘fresh approach’, Pluck’s ethos is guided by the three co-founders…
Pluck Co-Founders
Pluck was launched in 2016 by husband and wife Lloyd and Leila Touwen and their good friend George Glasier. These close relationships have informed how the company has grown; we are built on trust, friendship and an appreciation of the brilliant people we work with – this is a feeling we want to run throughout the company.
George and Lloyd have been working together since 2007 and between them have decades of experience in the design and creative industries. Leila’s pivot to this world was a very different trajectory. The trio tend to know we have hit upon something exceptional when they agree on it! Here they each describe their path to Pluck:
George Glasier

I spent my childhood in Hong Kong, a place where the cutting edge sat comfortably next to the traditional. Steel and glass skyscrapers next to 1000 year old temples. – Unbeknownst to me then, it would be the basis of a theme that would permeate my design life.
My love of making and design continued, constantly rearranging my bedroom furniture in pursuit of the ultimate layout (finalised when I could control my multidisc CD player from the comfort of my bed beaming the remote control through the perfectly placed mirror). At some point I had even drawn out a section to include a ‘design studio’. Tilted table and all.
Studying 3D Design at Brighton was the perfect degree for me. I was given (somewhat) free rein of multiple workshops and encouraged to explore materials and processes. The beauty of the course was that there was no expected outcome to this exploration. A piece of furniture or a decorative object held equal validity.
I studied alongside students studying sculpture, ceramicists and product designers which gave me such an appreciation of both the Fine and Mechanical Arts.
Building on my degree, I worked on various projects and in various roles. Site carpentry, bespoke furniture and architectural model making gave me great experience in every stage of an interiors project.
This paved the way to joining Lloyd in 2005, where, for nearly a decade, we were designing and making the weird and the wonderful. From elaborate window display to high end furniture (and naturally a myriad of kitchens in between) I was in a position to design, detail and make such a broad and amazing portfolio of work. It gave me the opportunity to explore and research materials, processes and history of design. We employed state of the art machining right next to tradition craft.
I have fond memories of this time, it was varied, fast paced and incredibly rewarding when a plan came together. However, it was also full of tight deadlines, all-nighters and becoming masters of obscure processes that may never be used again! I craved something with a little more continuity, with a little more permeance. There was a wealth of knowledge being built and stored, ready to be fully deployed into the right project.
When Leila joined us, we funnelled all our individual expertise into Pluck – a sum truly greater than its parts. It was the crucible for our experiences I had been looking for, an outlet for our shared creativity.
Leila Touwen

I then spent a decade at the BBC working as a news journalist, including a secondment to the Middle East Bureau. My final position was as an Assistant Editor for the World Service. I could talk forever about what I learnt at the Beeb – storytelling, accurate writing, decision making under pressure, deadlines, editorial oversight, adapting to working in different environments, seeing through bullshit, questioning bullshit, shared humanity – you can always find common ground with another person.
Why did I leave? I had a sudden post 30-panic. Did I want to spend the rest of my career at the BBC? Rather than report on what other people were doing, I wanted to make sure that I was fulfilling my own potential, indulging passions and taking some risks.
So in 2014 I joined Lloyd and George in the design business. What I have not mentioned prior to this is that I have always appreciated a good interior. Before Instagram and Pinterest Lloyd and I took the renovation of our homes seriously – choosing paint colours, scouring antique markets for affordable furniture, hanging artwork, sourcing tiles…all of it.
As a teenager I ragged the shelves and wardrobe doors in my bedroom, probably inspired by Changing Rooms and definitely by our neighbour who owned an antiques shop on Fulham Road and was always redecorating, tweaking and changing her house. Thanks to extremely tolerant and creative parents I was allowed to paint my bedroom when it felt necessary, the small loo on my landing too (that was a dark blue drench). Indeed, one of the final palettes for my bedroom was red and gold – hideous or glorious – you decide.
I grew up in a kitchen with a sunshine yellow ceiling, fuschia pink walls and pistachio and cornflower blue woodwork, whilst the butler sink and wooden draining board had a brooding still life mural behind (done by an artistic family friend). The worktop was a huge piece of solid Elm my parents would literally wax and also wax lyrical about its beauty. The room is suffused with so many happy memories, a place that was the nourishing, a vibrant core of our home…easy to say now, but this all feels like an augur for what was to come.
Lloyd Touwen

The greatest gift my dad ever gave me was access to his fine woodworking tools in our home workshop. From the age of eight I was into tinkering – go-karts, contraptions, inventions, an extending arm for picking apples, essentials like stilts, furnished tree houses with pulley systems, rafts – Heath Robinson, Swallows and Amazons – an absolute dream. From my mum I gained a life long passion for cooking and everything food related. Our kitchen, which she designed from scratch, had open shelves and cupboards, simple wrought iron brackets. All hand painted in bright colours and finished to look more like something you would see in Provence than Africa.
This is without a doubt why I’m in furniture making today and also explains my fascination with timber, my curiosity with materials generally and how they can be applied practically to life…though my priority now isn’t whether I can winch my lunch to my treehouse…not yet, anyway.
Design beckoned at university in Cape Town, where I studied Industrial Design and immersed myself in the thrilling academic world of design. I learnt about William Morris, Heal’s and all the great modernist Danish furniture makers…and began to be seduced by the idea of Europe.
I had never left southern Africa, but In 2000, armed with my portfolio, a new laptop, an endless amount of enthusiasm and an awful lot of naivety I set off on my odyssey. I spent the first month basically living off Covent Garden soup and baguettes, but I was in heaven, intoxicated by life here.
It never crossed my mind that starting my own design business was unusual. I had made contacts, worked all the hours I could and so the sensible thing was to carve my own path – make a plan.
You can read more about Pluck’s inception here.
Our Story
Our simple refrain ‘Consciously Crafted British Kitchens’ sums up so much about Pluck.
Consciously: Every ingredient that goes into making our cabinetry and furniture has been carefully considered, from the design and materials, to how we work, the appreciation and recognition of the human skill involved, the company we are and the experience our clients have with us.
Crafted: Our cabinetry and furniture is made to order using traditional carpentry and woodworking in combination with modern digital technology. There are so many skilled brains and hands involved in creating a Pluck kitchen.
British Kitchens: We are proud that we design and manufacture all our cabinetry and furniture in Britain, under one roof at Pluck’s studio and workshop in south London. Along with this very tangible and knowable aspect – the physical making – there is also the more conceptual and nebulous. Our aesthetic sensibility, ergo Pluck kitchens, are distinctly British. What that means exactly is open to interpretation, but for us words and phrases such as characterful, a quiet confidence, craftsmanship, playful, eclectic, a dash of eccentricity, traditional, contemporary – it’s the broad range of influences that makes modern British design so exciting.

Pluck Kitchen Palette Inspiration Star Anise
The ‘Star Anise’ palette

Pluck-London-Workshop-02b
The workshop at Puck HQ

The-Pluck-Show-Kitchen-08
The show kitchen at Pluck HQ
The Modern Kitchen
When Pluck launched in 2016 we said in our first press release we promised to bring ‘a fresh approach to kitchen design’; we embraced colour; we creatively combined wood with colour; we were passionate about pared back design, avoiding overwrought and fussy furniture and we cared so much about using highest quality materials. Plus, drawing on our own experiences, we understood intuitively shifts that were happening in relation to our kitchens…
Modern kitchens bring people together, they are rooms where multiple activities take place, in part a reflection of advances in technology. Whether unwittingly or intentionally, you will likely do a little work in your kitchen, even if that is just casually answering emails on your mobile, tablet or laptop. You may research or read. You will definitely cook, most likely eat. Children may do homework or craft, friends and family will gather. The rigid divisions between kitchens and living rooms or playrooms are no longer, kitchens are the centre of homes and not just because they are the places where meals are made, the soul domain of the domestic chef, but because they are comfortable, welcoming spaces.
This has informed what we expect from the furniture in our kitchen, as well as being practical, it should be beautiful too. Kitchen cupboards can be part of the room’s palette, they can form the backdrop or be the star of the show depending on personal preference.
Pluck’s simple, pared back style is perfect for this, the clutter free, elegance of our cupboards can be combined with furniture from any era…the layers of gathered objects, heirlooms, hand-me-downs, a slightly battered and much loved kitchen table with so much family history it’s invaluable. Georgian, Victorian, post-war, folk and modern furniture – all look fabulous with our cabinetry.
In tandem with technology shifting how we use our kitchens, smart phones unlocked access to a global library of inspiring interiors. Social media enabled personal research, saving images, finding inspirational homes; curious exploration that revealed a wealth of images you simply would not have such easy access to pre-smart phones.
Knowledge is power! And armed with inspiration galore, people upped their expectations of what they could achieve in their own homes and kitchens – in 2016 Pluck was part of this ‘fresh approach’, Pluck’s ethos is guided by the three co-founders…
Pluck Co-Founders
Pluck was launched in 2016 by husband and wife Lloyd and Leila Touwen and their good friend George Glasier. These close relationships have informed how the company has grown; we are built on trust, friendship and an appreciation of the brilliant people we work with – this is a feeling we want to run throughout the company.
George and Lloyd have been working together since 2007 and between them have decades of experience in the design and creative industries. Leila’s pivot to this world was a very different trajectory. The trio tend to know we have hit upon something exceptional when they agree on it! Here they each describe their path to Pluck:
George Glasier

I spent my childhood in Hong Kong, a place where the cutting edge sat comfortably next to the traditional. Steel and glass skyscrapers next to 1000 year old temples. – Unbeknownst to me then, it would be the basis of a theme that would permeate my design life.
My love of making and design continued, constantly rearranging my bedroom furniture in pursuit of the ultimate layout (finalised when I could control my multidisc CD player from the comfort of my bed beaming the remote control through the perfectly placed mirror). At some point I had even drawn out a section to include a ‘design studio’. Tilted table and all.
Studying 3D Design at Brighton was the perfect degree for me. I was given (somewhat) free rein of multiple workshops and encouraged to explore materials and processes. The beauty of the course was that there was no expected outcome to this exploration. A piece of furniture or a decorative object held equal validity.
I studied alongside students studying sculpture, ceramicists and product designers which gave me such an appreciation of both the Fine and Mechanical Arts.
Building on my degree, I worked on various projects and in various roles. Site carpentry, bespoke furniture and architectural model making gave me great experience in every stage of an interiors project.
This paved the way to joining Lloyd in 2005, where, for nearly a decade, we were designing and making the weird and the wonderful. From elaborate window display to high end furniture (and naturally a myriad of kitchens in between) I was in a position to design, detail and make such a broad and amazing portfolio of work. It gave me the opportunity to explore and research materials, processes and history of design. We employed state of the art machining right next to tradition craft.
I have fond memories of this time, it was varied, fast paced and incredibly rewarding when a plan came together. However, it was also full of tight deadlines, all-nighters and becoming masters of obscure processes that may never be used again! I craved something with a little more continuity, with a little more permeance. There was a wealth of knowledge being built and stored, ready to be fully deployed into the right project.
When Leila joined us, we funnelled all our individual expertise into Pluck – a sum truly greater than its parts. It was the crucible for our experiences I had been looking for, an outlet for our shared creativity.
Leila Touwen

I then spent a decade at the BBC working as a news journalist, including a secondment to the Middle East Bureau. My final position was as an Assistant Editor for the World Service. I could talk forever about what I learnt at the Beeb – storytelling, accurate writing, decision making under pressure, deadlines, editorial oversight, adapting to working in different environments, seeing through bullshit, questioning bullshit, shared humanity – you can always find common ground with another person.
Why did I leave? I had a sudden post 30-panic. Did I want to spend the rest of my career at the BBC? Rather than report on what other people were doing, I wanted to make sure that I was fulfilling my own potential, indulging passions and taking some risks.
So in 2014 I joined Lloyd and George in the design business. What I have not mentioned prior to this is that I have always appreciated a good interior. Before Instagram and Pinterest Lloyd and I took the renovation of our homes seriously – choosing paint colours, scouring antique markets for affordable furniture, hanging artwork, sourcing tiles…all of it.
As a teenager I ragged the shelves and wardrobe doors in my bedroom, probably inspired by Changing Rooms and definitely by our neighbour who owned an antiques shop on Fulham Road and was always redecorating, tweaking and changing her house. Thanks to extremely tolerant and creative parents I was allowed to paint my bedroom when it felt necessary, the small loo on my landing too (that was a dark blue drench). Indeed, one of the final palettes for my bedroom was red and gold – hideous or glorious – you decide.
I grew up in a kitchen with a sunshine yellow ceiling, fuschia pink walls and pistachio and cornflower blue woodwork, whilst the butler sink and wooden draining board had a brooding still life mural behind (done by an artistic family friend). The worktop was a huge piece of solid Elm my parents would literally wax and also wax lyrical about its beauty. The room is suffused with so many happy memories, a place that was the nourishing, a vibrant core of our home…easy to say now, but this all feels like an augur for what was to come.
Lloyd Touwen

The greatest gift my dad ever gave me was access to his fine woodworking tools in our home workshop. From the age of eight I was into tinkering – go-karts, contraptions, inventions, an extending arm for picking apples, essentials like stilts, furnished tree houses with pulley systems, rafts – Heath Robinson, Swallows and Amazons – an absolute dream. From my mum I gained a life long passion for cooking and everything food related. Our kitchen, which she designed from scratch, had open shelves and cupboards, simple wrought iron brackets. All hand painted in bright colours and finished to look more like something you would see in Provence than Africa.
This is without a doubt why I’m in furniture making today and also explains my fascination with timber, my curiosity with materials generally and how they can be applied practically to life…though my priority now isn’t whether I can winch my lunch to my treehouse…not yet, anyway.
Design beckoned at university in Cape Town, where I studied Industrial Design and immersed myself in the thrilling academic world of design. I learnt about William Morris, Heal’s and all the great modernist Danish furniture makers…and began to be seduced by the idea of Europe.
I had never left southern Africa, but In 2000, armed with my portfolio, a new laptop, an endless amount of enthusiasm and an awful lot of naivety I set off on my odyssey. I spent the first month basically living off Covent Garden soup and baguettes, but I was in heaven, intoxicated by life here.
It never crossed my mind that starting my own design business was unusual. I had made contacts, worked all the hours I could and so the sensible thing was to carve my own path – make a plan.
You can read more about Pluck’s inception here.



